My findings challenge the stereotype of the Chinese 'new rich' and one-dimensional pictures of consumer culture in China.
There are also quirks in the official figures that give a false picture of consumers' financial position.
With the "three-screen" reports, which will be released quarterly, Nielsen seeks to compile a complete picture of consumers' media habits.
"The underlying details of the January retail sales report paint a picture of consumers cutting back on discretionary spending," wrote Richard F. Moody, chief economist at Mission Residential in Austin, Tex., in a research note.
Having already cut short-term interest rates by almost half since September, Mr. Bernanke painted a grim picture of consumers reluctant to spend, businesses reluctant to invest and banks reluctant to lend.
These survey findings paint a picture of consumers striving to get and stay connected wherever they are via mobile technologies, abundant app choices and a growing set of service alternatives from the cloud.
Connected devices and sensors give retailers a more complete picture of consumers' in-store behavior to optimize marketing, merchandising and operations such as tracking customer traffic, optimizing staffing levels and measuring the interest in a store's window displays.
They're able to paint a detailed picture of consumers' click habits, page visits, search trends, purchase activity, and a heck of a lot more based on the ever-growing volume of data they work to collect. 1. Jumpshot: While this analytics startup might be considered the new kid on the block (it's been around for just two years), Jumpshot shouldn't be underestimated.
The rise came after upward revisions to August and July, both of which projected a stronger picture of consumer spending in the third quarter than previously thought.
