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Such investments would not yield the same returns as picking companies based on their performance, the thinking went, regardless of what the company produced or did.
This paper proposes an intangibles-based tool for picking companies with value growth potential.
Butler's team starts by picking companies the market has given up on.
Perhaps running his own dairy business has something to do with his knack for picking companies with strong fundamentals.
Zell has made a name for herself picking companies from the ranks of entrepreneurial outfits blossoming overseas.
Managers Don Yacktman and son Stephen are Buffett-like value hunters, picking companies with strong managers, generating lots of excess cash.
This means picking companies which have good long-term fundamentals and which are also minimizing their long-term risks, including by internalizing their costs.
Try picking companies that have the need to promote while having the facilities to send you cool stuff.
Colonel MacLeod and Captain John Campbell then led a picked company of swordsmen on a charge across the bridge.
"We pick companies specifically for their potential to add employees," he said.
"If you pick companies that go up in flames, well, it is everyone who goes up in flames," he said.
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