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The new version allows donors to pick a recipient whose needs are described and then fill a "virtual box" with projects that will be financed through their contributions.
For a donor to pick a recipient through a service like MatchingDonors can seem, from this perspective, like egotism — playing God by choosing who will live, and encouraging gratefulness by arranging for a relationship with the recipient.
Many people feel that it is a more elevated moral act to donate anonymously: not to pick a recipient, in other words, but simply to show up at a hospital and offer one's kidney, leaving it to the transplant center to assign it to the next person on the list.
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But, in a certain literal sense, a nondirected donation is not altruistic in the way that picking a recipient is, because there is no other there.
And if the giver is a deadbeat, a recipient might pick a gift that never ends up getting paid for and sent.
Pick your pictures, pick a theme, pick your recipients, and send away.
You can give tickets to a particular production or consider a general pass such as the Broadway gift certificate so your recipient can pick a show that fits their tastes and schedule.
Recipients are asked to pick a logo and donate to the campaign.
Medicaid recipients are given 60 days to pick a health plan and doctor, after which both are assigned.
You can pick a project or give a gift card which allows the recipient to choose from the amazing projects.
Try to pick a sign-off that matches the tone of your relationship with the recipient.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com