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"Essentially, many times it's because we're driving consumers to use their physical payment card," says Jon Schwartz, a spokesman for MasterCard Worldwide in Purchase, N.Y., "so we must distinguish between our brand and the MasterCard-branded credit or debit cards that consumers utilize to make purchases".
MOL leverages on a network of more than 540,000 physical payment collection points across more than 75 countries.
Similar to Coin in the U.S., the headline feature is the ability to combine an unlimited number of bank cards into one physical payment card.
It is somewhat bigger: 360,000 physical payment channels across Malaysia, Singapore, Philippines, Thailand, Indonesia, India, Australia and New Zealand, working with some 200 games publishers to integrate its payment services — through sites like Friendster, for example.
The world of money is becoming increasingly mobile and increasingly social, and those two forces could make Western Union's core strength of a vast physical payment infrastructure and far-flung branches increasingly irrelevant.
While it may be a low-risk action for you though, the card provides plenty of value to the folks in Mountain View — an earlier report from AllThingsD painted Google's push into a more physical payment scheme as a way to gather more consumer purchasing data to help power its gigantic online advertising business.
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The move towards digital payments over physical payments is also a factor in PayPal's growth.
This is a bold foray into a huge, and complicated, market: physical payments.
This reduces friction for physical payments, unlike assuming that transactions in physical retail are synonymous to the POS-terminal.
You'll also be able to use PayPal in physical payments gateways at stores as well (where you would normally complete the credit card swiping process).
Finally, in terms of what companies Facebook should acquire next, both agreed that moving into physical payments would make sense for the company.
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