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To coin a phrase, we need our country back.
Whenever I hear the phrase, "We need to take our country back", I get angry.
If you do a Google search on the phrase "We need a Marshall Plan for. . .
Take Amber Rudd's incessant repetition of the phrase "We need a strong economy".
"This institution needs to be revivified, and to use that horrible phrase, we need to leverage the brand".
The handwringing of the phrase "we need more women in … " (politics, technology, football, FTSE 100 companies) has become, even for women, a bit of a turn-off, with its suggestion that women are primarily a problem to be solved.
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What are the "never phrases" we need to banish?
Her most overused phrase is: "We need to talk about toilets".
The word "dialogue" bounced around the room, prefaced by phrases like "we need more" and "we haven't had enough," statements that implicitly spoke to the weak curative powers of conversation, given the fact that we were in the middle of a dialogue at the exact moment.
Cynics may roll their eyes, but phrases like "We need 21 billion hours of gaming to save the world" (a Jane McGonigalism) inspire imagination.
But the images and phrases that we need to galvanize the sense of wider class solidarity still elude us.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com