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It's part of that cringe-inducing but much-loved fashion phrase, the zeitgeist.
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The phrase "capturing the zeitgeist" might have been invented for it.
Meanwhile, just as the phrase "capturing the zeitgeist" now sounds ugly and stale (assuming it ever didn't), so a lot of Generation X has grown tired and perhaps over-familiar with age.
Will the paper catch the zeitgeist (Kelner's phrase, not mine)?
Then there's the derbys of the Zeitgeist for lack of a better phrase.
And then Samantha Bee capture the zeitgeist of the moment in a single pithy phrase: "universal single-payer shamanistic death panels".
The zeitgeist.
The zeitgeist was changing.
It's the zeitgeist.
"The zeitgeist has changed".
The zeitgeist was nihilistic.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com