Find out which tail keyword phrases have stopped generating traffic, despite ranking well, and stop optimizing those phrases, shifting to your attention to the more popular variations of those phrases that are still generating traffic and likely generating much more of it.
Phrase lengths shift nervously.
THE phrase "paradigm shift", coined to denote a sea-change in mentality or understanding, has become a tad shopworn.
As the Observer's John Naughton has written:"A Google search for [the phrase paradigm shift] returns more than 10m hits".
Thomas Kuhn (1922-1996) did not invent the concept of scientific revolution, but he gave it a special meaning and created a phrase – "paradigm shift" – so popular that it received the ultimate accolade: no fewer than four New Yorker spoofings (from 1974 to 2009).
In 'Chéri' everything important is in little turns of phrase, tiny shifts of attitude".
All this fed into his compositional work, which pioneered experiments with tape loops, the practice of phasing – repetitive musical phrases that shift in and out of unison – and later, the musical style that would become known as minimalism.
Because most readers bring basic knowledge of the "religion script" to their reading of The Far Side (angels are good, devils are bad, God is all-powerful, hell involves suffering and heaven bliss, etc)., the unanticipated turns of phrase and shifts away from the usual rhythms of religious narrative surprise and entertain.
Shakira used her quick-changing voice, which could shift, phrase by phrase, among breathy innocence, sultry belting and quavering, sharpened taunts.
