McLuhan, of course, is the man who coined the term "global village," came up with phrase "the medium is the message" and drew the strange distinction between a "hot," or sharp, medium -- "one that extends one single sense in 'high definition' " -- and a "cool," or fuzzy, medium.
You will never again use the phrase "happy medium" without thinking of this amazingly new, thoroughly modern Madame Arcati.
IN his 1964 book "Understanding Media," Marshall McLuhan helped define the modern age with his phrase, "The medium is the message".
The book, which introduced the phrase "The medium is the message," described how technology -- from the wheel and the alphabet to the telegraph, airplane, typewriter and television -- changed social relations and mental attitudes.
Ben Zimmer quotes the creator of "Mad Men," Matthew Weiner, as regretting that he allowed the character Joan on the show to use the phrase "the medium is the message" in 1960, four years before Weiner believes Marshall McLuhan introduced it in print.
The book will come in handy for those of us who parrot the phrase "The medium is the message" — the line that bore McLuhan into public consciousness — without really understanding that the man who said it found the triumph of context over content to be profoundly depressing.
Well, either he's never heard the phrase the medium is the message.
Endless repetitive punching-in of the phrase "the medium is the message".
This measurement can be listed as a phrase such as light, medium, or medium light, or as a number between 1-10.[7][8][9][10].
