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But the collapse of a large independent mobile phone retailer, Phones 4U, announced on September 15th, still came as a shock, the more so as it seemed to be in a good market.
So I wrote a post essentially mocking the survey which reached the conclusion in said headline, and particularly its apparent source, mobile phone retailer Phones 4U.
James Jones, consumer education manager at credit reference agency Experian, says: "The phone retailer gave you woeful advice.
And Charles Dunstone, the founder of the mobile phone retailer Carphone Warehouse, also has an exceptionally full agenda.
More than half of Phones4u's former stores remain empty just over a year after the mobile phone retailer went bust.
Sinclair locates the site and finds that it has become a branch of a mobile phone retailer called The Link.
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Sometimes small and independent mobile phone retailers will even unlock certain models for a small fee, usually $50 or less.
The UK-based group claims Telefónica forced mobile phone retailers to sign exclusivity contracts in the late 1990s.
Charles Dunstone co-founded the Carphone Warehouse 22 years ago with £6,000 of his savings and saw it grow into one of the country's largest mobile phone retailers.
Along with betting shops, mobile phone retailers have been among the types of businesses keen to open high street stores in recent years.
Wonder why phones are so difficult to use? Blame mobile phone retailers, reluctant to let you play with real phones, thus placing all emphasis on form factor.
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