And so did many others… In fact, unless I briefly fell asleep (which is entirely possible), there may not have been a single Windows 10 mobile phone device on stage at any time during the Build keynotes.
And he can often be counted on -- whether on camera, on the phone or on stage -- to make off-the-cuff comments that can launch hundreds of TV segments. .
The pre-show music was stopped and an announcement was made prohibiting audience members from charging their phones on the stage.
"If a creepy guy like me asks for your phone number," Nommesen laughed on stage, "but you're just not interested… I'm still cute, but there's a way to let me down easily".
According to TMZ, which has recorded footage of the incident, the unfunny began when the jokester indulged in idle banter with front-row fans who were recording him, then began casually texting from his phone while pacing around on stage and shrugging off boos.
This is a big phone for them and, historically, their on-stage events have been snooze fests consisting of one executive after the other lolling onto the stage to read five lines from the teleprompter.
There's another riotous moment when they haul a fan on stage and phone her stay-home husband: "It's the lads from Boyzone.
As she recounts the months of physical therapy it took for her to get back on stage, her phone rings and she checks it quickly: "Oh it's my son!" she exclaims.
Of course there is on-stage nudity too, but, mobile phone cameras aside, on-screen images tend to last longer.
The conceit works reasonably well at first, with choice depictions of backstage shenanigans (the diva chattering on her cell phone, the stage manager glowering over her clipboard).
"We're giving TV the same level of attention that phones and tablets have enjoyed," said Mr Burke, on stage.
