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Free's CEO Xavier Niel started hyping French consumers up about how they will revolutionize the mobile phone landscape with truly unlimited offers for a fraction of the price.
This should be pleasing to folks who want a powerhouse Android phone that looks strikingly unlike any of these huge-screened, battery-hogging RAZRs, Galaxies, and LTE devices that are currently littering the phone landscape.
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I found the banners distracting, but if you turn the phone to landscape orientation, you won't see those banner ads.
It's easy to use: the hardware button (under your right index finger when holding the phone in landscape mode) wakes the phone up and goes straight to the camera.
Once you're happy with how the shot looks, you can either tap the screen or press the camera button (which is under your right index finger when holding the phone in landscape orientation) to fire the shutter.
When you open up the app, you'll first be asked to switch the phone into landscape mode.
The volume gets much louder, and when you flip the phone into landscape mode, the earpiece doubles as a stereo speaker.
Finally, I don't understand why many calendar apps force you to use your phone in landscape in order to load a week view.
If I have a complaint, it's that the app maybe isn't as good as it could be, but Philips just updated its software for iOS 7 and it no longer requires you to turn your phone into landscape orientation to change the color/tone of your bulbs.
I also think that these design ideas are relevant for existing and new social services because I expect that users will increasingly want to view photos/videos in fullscreen, and so there's a need to navigate without necessarily turning their phone from landscape or portrait position.
"It's in the act of rotating your phone to landscape that you indicate to yourself and to your mobile device that you will not be context switching for the next few minutes, but rather intend to focus on one piece of content for an extended period of time".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com