An NGT involves four phases: ideas generation phase, ideas recording phase, evaluation and analysis phase and a prioritization phase.
The nominal group worked through four phases: ideas generation phase, ideas recording phase, evaluation and analysis phase and a prioritization phase.
The innovation value chain measures innovation in three phases: idea generation (replaces initiations), idea conversion (replaces adoption/diffusion), and idea diffusion (replaces adoption/implementation).
This divergent mode of thinking is followed by a convergent phase of idea structuring, in which ideas are clustered and aggregated to arrive at a set of decision alternatives (if not yet clearly defined at the start of the process) and a set of criteria against which these alternatives are to be evaluated.
The last phase is idea realization, in which these ideas transform into useful applications within a work role or group, or within the whole organization.
The second phase is idea development, in which building a coalition of supporters and obtaining approvals for ideas are sought from colleagues and/or managers.
In this paper, we address the pre-project phase of idea generation in the product innovation process, where the effective generation of new product ideas still remains an issue of high relevance for both management scholars and practitioners.
An intense phase of idea generation and narrowing down of possibilities generally follows the signing of the contract.
City Hall is now studying the Phase III idea.
In general, I think we saw a lot more very early stage (read: idea phase) projects come across our temporary desks than in previous cities, and we seemed to attract entrepreneurs from farther afield, with people making the trek in from Iowa and Arkansas, for example, to show off their projects.
