That is why David Tian, a first-year Harvard medical student, said he found it "strange and off-putting" last fall when a man who identified himself as a Pfizer employee took a cellphone photo of students as they demonstrated against pharmaceutical industry influence on campus.
Determinants, benefits and barriers that were identified included awareness, outcome expectations, skills and self-efficacy, perceived norms and standards of care, as well as pharmaceutical marketing influence.
Answers Adriane Fugh-Berman, a doctor and Georgetown University professor who runs PharmedOut, a project that focuses on how pharmaceutical companies influence prescribing decisions and encourages physicians to educate themselves from non-industry sources: "Physicians are trained in medicine, not psychological manipulation.
The principal investigators and their team have full academic freedom and are able to work independently of pharmaceutical industry influence.
Arnold S. Relman portrays how the pharmaceutical industry influences drug costs through its sponsorship of education programs for doctors (Op-Ed, Nov. 18).
Although many doctors are loath to admit it, there are ample data to prove that the handing out of free samples by the pharmaceutical industry influences prescribing patterns (Business Day, Nov. 15).
There has been much debate on how the pharmaceutical industry influences physicians and assessment agencies [ 6- 9].
Studies have repeatedly shown that pharmaceutical promotion influences physician behavior [ 3, 12- 14].
At least in two patients, we observed that some pharmaceuticals may influence the FCH uptake, but we have not yet seen any effect on FACBC uptake.
There is a danger of 'industry capture,' if 'the pharmaceutical industry influences the perspective of the regulatory agency-so it comes to adopt their interests over and above those of patients' [[ 17]: 17]8].
