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The Hoover case illustrates how the perverse practice of the marketing concept and the absence of any kind of marketing imagination let multinational attitudes survive when customers actually want the benefits of global standardization.
But it is also a perverse practice to help Mexican forces arm and train themselves to fight their own countrymen, when many of their opponents are armed with Kalashnikovs obtained in America because we lack the common sense to keep machine guns off the market.
Governments, such as China's, that link financial reimbursement to the amount of drugs dispensed must abolish that perverse practice.Regulators need to do better in their monitoring and public-health surveillance, so that counterfeit or substandard drugs (containing less than the proper dose of active ingredients, for example) are not given to unwitting patients.
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While closed systems tend to foster corruption and other perverse practices, most government officials also follow a pre-established closed culture that has become ingrained in their working practices.
As young parents, we heard horror stories from conservative "family" radio speakers about the dangerous practices of "those" homosexuals, complete with graphic details about their perverse practices and their number of daily conquests.
"Have we regressed to a perverse court practice in which no one dares to tell the king that he is wrong?" the editorial asked.
"Have we regressed in France to such a perverse court practice that nobody dares tell the monarch that he is wrong?" asked an editorial in Le Monde, a left-leaning newspaper.Even those supporters ready to give Mr Sarkozy the benefit of the doubt on the scandals themselves worry about the damage they will do to his ability to make some of the hard choices that lie ahead.
In a perverse policy practice, public sector oil companies absorb nearly 50% of the oil subsidies the government provides for diesel, kerosene, cooking gas and petrol.
Engaging in sexual activity to indulge one's basest instincts—has become, to some, an idea too perverse to practice in Trump's America.
And under our current perverse payment practices, when providers improve quality and efficiency, it frequently hurts their bottom lines.
Many people are still enraged by the perverse compensation practices that had the insurance giant American International Group using money from the Troubled Asset Relief Program to pay millions in guaranteed bonuses to employees after investments drove the firm to insolvency.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com