However, robust critical testing of competing arguments depends in turn on the rhetorical quality of the persuasive process.
Aristotle calls the enthymeme the "body of persuasion", implying that everything else is only an addition or accident to the core of the persuasive process.
This study sought to improve understanding of the persuasive process of emotion-based appeals not only in relation to negative, fear-based appeals but also for appeals based upon positive emotions.
That is, this study proposed a theoretical model for the dual-route persuasive process based on ELM, investigated its antecedents and consequences, and identified the moderating effect of involvement.
As such, the purpose of this multi-phase investigation was to explore the persuasion process when students read a persuasive message with an intratextual structure.
To understand the communication route of destination websites, this study employed the elaboration likelihood model (ELM) which is a dual-route, multi-process model of persuasive message processing.
Despite differences, we identified potential common ground focused on respectful, persuasive, and creative processes that would build understanding and tolerance.
Endorsement of emotional barriers are in line with research showing that feelings are often more persuasive in health decision-making processes compared to rational processes [ 60– 60].
The results indicated that both high empathy subjects and low empathy subjects were motivated to process the persuasive messages, suggesting that both groups followed the central route to processing.
While Daniels' view, that the mere fact of public involvement in priority-setting ensures neither true representation nor a better quality of decision-making process, is persuasive, without greater opportunities for engagement of affected communities, it is uncertain how the priority-setting process can enhance legitimacy.
