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However, robust critical testing of competing arguments depends in turn on the rhetorical quality of the persuasive process.
Aristotle calls the enthymeme the "body of persuasion", implying that everything else is only an addition or accident to the core of the persuasive process.
This study sought to improve understanding of the persuasive process of emotion-based appeals not only in relation to negative, fear-based appeals but also for appeals based upon positive emotions.
That is, this study proposed a theoretical model for the dual-route persuasive process based on ELM, investigated its antecedents and consequences, and identified the moderating effect of involvement.
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The analysis of the selected reports reveals cases where the mapping of the two systems of THEME and INFORMATION helps to elucidate and identify the relationship between persuasive processes and preferred social representations.
As such, the purpose of this multi-phase investigation was to explore the persuasion process when students read a persuasive message with an intratextual structure.
To understand the communication route of destination websites, this study employed the elaboration likelihood model (ELM) which is a dual-route, multi-process model of persuasive message processing.
Despite differences, we identified potential common ground focused on respectful, persuasive, and creative processes that would build understanding and tolerance.
The results indicated that both high empathy subjects and low empathy subjects were motivated to process the persuasive messages, suggesting that both groups followed the central route to processing.
Led by professional copywriter Barnaby Benson, this highly practical and interactive masterclass unveils the thinking process behind persuasive copy and focuses on how to create and adhere to a brief.
While Washington insists on a policy of regime change imposed from the outside with unilateral and indiscriminate sanctions, Latin American and Caribbean countries conceive democracy promotion by persuasive rapprochement accompanying the process of economic reform and political liberalization taking place in the island.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com