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We present persuasion profiling as a method to personalize the persuasive messages used by a system to influence its users.
It permeates contemporary society, delivering information, product identification, entertainment, and persuasive messages.
Still, many advertising executives remain interested in bigger, more persuasive messages.
One of my favourite sections of the museum was the cabinet of boxes and pamphlets recording the original health claims that anticipate today's persuasive messages.
The Romney campaign, by contrast, has relied on outside analytic firms and has focused more on using data to create persuasive messages and slightly less on pushing voters to the polls.
Research on attitude change has studied the effects of the mass media, the optimum design of persuasive messages, the effects of motivational arousal, and the role of opinion leaders (e.g., teachers and ministers).
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As such, the purpose of this multi-phase investigation was to explore the persuasion process when students read a persuasive message with an intratextual structure.
But it's a more persuasive message when a company bets its own money.
But he hoped for a stronger, more persuasive message to Quebec.
But can he encapsulate a hopeful and persuasive message in a few well-chosen words?
For many, this is a much more persuasive message than abstract discussions about bank regulation and economic rebalancing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com