This will provide useful information about the ability of persuasive communication to bring about the desired programme effects.
But to the degree to which e-mail allows us to avoid authentic communication or persuasive communication — and robs us of the ability to get better at either or both — there's nothing efficient or productive about it.
The paradox is that, in the academic world, the informational competence of students is focussed almost exclusively on their ability to search for, analyse, select, filter, contrast, organize, synthesize, use and communicate information, while persuasive communication professionals avoid using information and focus on stories and storytelling.
By harnessing the power of persuasive communication, you, too, can turn your idea into a movement.
While 30-second spots will remain a central means of persuasive communication, we have to recognize the power of individuals to influence one another.
Echoes of persuasion: The effect of euphony in persuasive communication.
Business Studies departments must simultaneously give scientific training, life-long learning abilities, character building and systematic cultivation of effective and persuasive communication skills.
Example 2: The overall in-charge at Health Centre 4 displayed a strong commitment to hands-on leadership and an ability to overcome the ineffectual formal sanctions through active and persuasive communication.
For instance, the community awareness raising component included the methods entertainment education, persuasive communication, instrumental support and social action.
"They are a key component of persuasive communication.
Verolien Cauberghe is associate professor in persuasive communication at the Centre for Persuasive Communication at Ghent University (Belgium).
