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"persuasion techniques" is a correct and usable term in written English.
You can use it to describe the methods that a person might use to try to convince another person of their opinion. For example, "John used several persuasive techniques to win the argument."
Exact(26)
Growing numbers of psychologists are confirming (and debunking) various persuasion techniques.
What's more, she said, "The ability of most Americans to spot these persuasion techniques is dismal".
The camp, called Club Media, is intended to teach children how to be more aware of the persuasion techniques used in marketing.
"Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement".
Marketing messages using various persuasion techniques come and go in a constant game of cat and mouse.
The study tested the use of multiple persuasion techniques per ad, such as social proof, authority, and scarcity, versus an ad with only one of the techniques used.
Similar(34)
(The fox trot just might be the world's most potent persuasion technique).
Alex Staudt, the president of Students for Rand at the University of Iowa, in Iowa City, demonstrated their persuasion technique: "You know how student organizations have free pizza at their meetings?" he asks Sanders supporters.
A recently published study in Personal and Ubiquitous Computing demonstrated how matching the right persuasion technique with the right customer outperforms traditional methods.
For example, if the customer performed the intended behavior (i.e. plugging in the device) after receiving a message using a scarcity persuasion technique – "connect now before it's too late!" they would receive future messages using that same technique.
Interestingly, when a randomly selected group of users of the service was asked which message they thought would be most effective in persuading people to action, they picked the email below, which employs the authority persuasion technique.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com