Overall, campaign re-contextualization of provocative messages may result in negative persuasion effects and needs to be considered in campaign development.
Lee's work suggests that Presidential persuasion might actually have an anti-persuasive effect on the opposing party in Congress.
But the overall persuasive effect on conversion may be more nuanced, where the persuasion context (service type) appears to be a critical moderator.
Regarding the techniques themselves, the study's principal finding is that usability is not a secondary characteristic of persuasion i.e., it is not something that designers should consider after designing for persuasive effect.
Using process philosophy's categories, Marjorie Suchocki (1982, 1988) has given new resonance to the meaning of Whitehead's metaphors of God as "the lure for feeling" whose "power of persuasion" aims to effect justice and peace.
In like manner, Averroes describes Aristotle's interest in rhetoric as an interest in "the means by which man is able to effect persuasion about each and every one of the particular matters and to do so in the most complete and most artful manner possible with regard to each thing" (CAR 78).
Vows, the trade magazine for bridal retailers, regularly features articles suggesting how such persuasion might be effected.
"The way campaigns are run right now is most of the budget is spent on ads that are really low ROI — they have some effect on persuasion, but less effect on actual voter turnout," explains Makiya.
In keeping with Mio's recognition of the way metaphor stirs emotion and its effect on persuasion, Charteris-Black (2004) points out that successful political leaders choose metaphors that draw on both conscious reasoning and unconscious emotions to convince listeners.
Using a 2 × 2 × 4 experimental design, this study examined the framing of the pro and anti-gun control arguments posited after the Sandy Hook shooting and the resultant effect on persuasion and credibility.
