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The big transformation of the paper coupon business came in the early 1970's, when George F. Valassis, a printer and marketing entrepreneur, persuaded consumer product companies to offer coupons that he would aggregate in Sunday newspaper inserts nationwide.
In one example, he wanted to give guests amenity baskets but did not want to pay for the products in them, so he persuaded consumer product companies to foot the bill.
In 1991, Yuen and college friend Daniel Kwoh invented VCR Plus, a system that simplifies VCR programming, and persuaded consumer electronics giants like Sony sne, Hitachi hit and Philips phg to pay him royalties for the right to program the access code circuitry into their TV sets, VCRs and set-top boxes.
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When they succeed, they will have persuaded consumers to see them as they wanted to be seen.
Working together they persuaded consumers in their millions to boycott the grapes, lettuces and other products of agribusinesses which refused to negotiate sincerely with the United Farm Workers (UFW).
"Second, the slightly later start to the summer sales this year than last is likely to have persuaded consumers to delay their spending until they began".
The Gap division of Gap Inc. was struggling even before the recession, which has persuaded consumers to cut back significantly on clothing purchases.
It is also because, despite the flashy new bikes on show at the company's headquarters in Pune, Bajaj has not yet persuaded consumers that its bikes are as good as Honda's.And now Bajaj is worried about China.
He is unlikely to abandon the marketing philosophy that persuaded consumers they could "live well for less" and boosted Sainsbury's market share, which topped Asda's for the first time in a decade this year.
For years Sony persuaded consumers to pay a premium for its gadgets by inventing them first think Walkmans and camcorders.
Pervasive marketing techniques, practiced by thousands of businesses in our country, target the majority of our population: materialistic and easily persuaded consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com