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Simulating this novel method of treatment is essential for understanding the intra-aneurysmal hemodynamics in order to design better stents and to personalize and optimize the endovascular stenting procedures.
As e-commerce markets grow and evolve, the startups that curate, personalize and optimize community have the chance to take home a big piece of this ever-growing pie.
"The data that's out there now is making it easier for organizations to personalize and optimize healthcare, but it's also pushing more of these decisions downstream," says Rick Yang at NEA. "A lot of these higher deductible plans require consumers to take a lot more responsibility, and you really have to be able to understand the data behind it," Yang says.
What this means for today's marketer is the ability to glean customer insights that can be automatically applied to personalize and optimize marketing interactions, and do so at enormous scale.
Pharmacogenomics (PGx), the study of the genes and genetic polymorphisms that influence variability in drug response, has the potential to both personalize and optimize drug therapy.
In its place, direct monitoring of plasma steady-state (Z -endoxifen concentration should be performed to personaliZ -endoxifenize the treatment.
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We hypothesized that the presence of a high frequency of pharmacogenomic variants and drug interactions for AChEIs would support the need to pursue focused approaches to personalize pharmacotherapy and optimize efficacy-to-toxicity ratios for these vulnerable populations.
Our goal was to demonstrate that by personalizing and optimizing stimulation in real time, we could improve on both the efficacy and efficiency of conventional continuous DBS.
Rather, the direct measurement of steady-state (Z -endoxifen plasma level should be performed to monitor the actual metabolite level for personaliZ -endoxifenimizing the tamoxifen treatment.
For example, Waze, while it is known for it's fun, animated, cartoony interface, considers itself a Big Data company and is obsessed with building infrastructure that can allow it to crunch enormous amounts of realtime traffic and navigational data points, which it can then use to personalize its maps and optimize the turn-by-turn navigational experience.
"It's great to be able to optimize a push notification to effectively re-engage users with your app, but it's even more powerful to also have the experience they arrive at be personalized and optimized".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com