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In these times, when we're starting to use serious resources to contemplate the creation of ethical frameworks for super intelligent AIs-to-be, we also should focus on creating ethical terms for the use of personal data and the personalization technologies that are powering the development of such systems.
John Samuel, vice president of interactive marketing for AMR's American Airlines, would be the first to agree that current implementations of personalization technologies are still in their infancy.
Overstock.com, whose quarterly earnings reported earlier this month fell far short of projections, is turning to two types of personalization technologies to help visitors find merchandise more easily from among the more than 700,000 items on the site.
Elsewhere in the e-commerce industry, personalization technologies are growing quickly in importance, analysts and executives said, as retailers try to counter the effects of rising marketing costs by squeezing more sales from first-time visitors and more repeat sales from longtime customers.
AdaptiveBlue: Develops personalization technologies that leverage semantics and attention.
Mayer also expressed enthusiasm in developing users' "interest graph," to help build these personalization technologies.
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Earlier this year, Zoomingo introduced personalization technology to make the app more personal too, with a "News Feed" of ads, sales and top items from the stores and categories you prefer.
As its revenue plummeted, the company recast itself, offering its "outsourced personalization technology" to companies that wanted to send their own personalized e-mail.
This proposed legislation would authorize National Institute of Justice grants for further development of personalized handgun technology and require older guns to be retrofitted with personalization technology before being resold with the retrofitting process paid for by the Department of Justice.
Thousands of lives could be saved each year if gun personalization technology became the law of the land.
■ Hubbl, New York, which specializes in mobile native advertising and personalization technology, was acquired by Airpush, Los Angeles, which offers marketers a mobile ad platform.
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