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Its personalization software, for example, will aim to learn as much about each user as possible so that searches are more fruitful.
For instance, the fact that Merrill Lynch chose to buy its customer personalization software from Vignette is evidence that it is a leader in that category, analysts said.
He ran Firefly, a so-called personalization software company that was spun out of M.I.T.'s renowned Media Lab and eventually acquired by Microsoft.
"It makes it possible to share personal moments, quickly and easily," said Eric Engstrom, chief executive of Wildseed, a start-up in Kirkland, Wash., that makes personalization software for cellphones.
This so-called personalization software has become increasingly common among e-commerce companies this year, as they vie to improve their profit margins by showing customers merchandise they are more likely to buy.
Among others, money managers cited Broadvision, which makes personalization software; Interwoven which sells content-management software; and Vignette, which makes specialized software used for everything from running site content to automating some customer-service functions.
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Japan's unique culture of conformity, insularity, sacrifice and order was superbly suited for a 20th-century paradigm of mass production and hardware, but has great difficulty adapting to a 21st century dominated by personalization, individuality and software.
So now, add personalization to "edutainment" software and you're on your way to developing a new teaching methodology that is significantly more powerful and high-impact.
Another area that OpenView will be exploring for investment is the area of personalization and targeting software.
There is some pedigree here, too: Chicisimo's co-founder, Gabriel Aldamiz-echadarria, had previously been a VP and member of the board at Strands, which develops personalization and recommendation software that powers social sites like these.
Email personalization relies upon the software's ability to directly connect to a business's customer databases.
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