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Good practices such as personalization of customer service experience, improving responsiveness, high levels of competency and convenience in getting an issue resolved are vital to retaining a good customer base.
"True personalization of customer experience will stop being reserved for a select few and will need to become an operational principle for any marketer who wants to remain relevant in an increasingly fragmented and regulated environment".
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These are key questions that will need to be answered before the modification and the personalization of the customer journey begin.
Arguably more significant, however, is the personalization of individual customer experience that will drive further engagement and improve the recommendation engine.
As vast quantities of data and AI technologies combine, executives indicate that market-of-one segmentation is less about individualizing products and more about the personalization of the customer experience.
Burberry's strategy of personalization, allowing customers to customize everything from ponchos to handbags, is a prime example of how a slight concession to consumers can go a long way in terms of loyalty.
But the economics of customer personalization have two sides.
Clearly, there's much for marketers to learn, not only about the technology, but also how it solves existing challenges of customer personalization and engagement.
AI is the cornerstone of a new wave of personalization and customer experience.
But that personalization was limited only to personal preferences of customers who fall in a majority -- those without dietary restrictions.
The future of personalization and customer experience will see the death of inefficient practices.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com