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"Building a brand is a combination of having strong attributes, personality, image and functional differences," Mr. Evans said.
Assertive portrait photography is more challenging than it might seem, but in an ambitious series titled "Alternative Lifestyles" Gerald Appel makes many of the right decisions about lighting, angle, position and detail to merge personality, image and message.
It is well known -- particularly by the candidates -- that people, by and large, decide whom to vote for based on the candidate's personality, image, authenticity, and vibe.
It is impractical for the average voter to understand the vast array of issues the government deals with, the job description of each office they elect, and what each candidate for all of these offices actually represent, so people decide whom to vote for primarily based on the candidate's personality, image, authenticity, and vibe.
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Some attribute Mr. Cianci's apparent status as a cult figure to his oversize personality and image as a regular guy, a mayor who often conversed with working people over drinks at a local bar.
Several "regulars" write the lyrics for most of his music, but the content and style is unified with his own personality and image, covering a diverse range of topics and ideas.
Style, personality and image do matter.
"Women initiate 70 percent of breakups, so perhaps that's why their personality and image are more predictive," he says.
A K.G.B. general and Communist Party boss, who died in 2003, Mr. Aliyev made himself the center of a cult of personality, his image gracing villages across the tiny country.
The rise of natty coffee shops in places like Redchurch Street is a fragment of huge changes over the past three decades in the East End, a large area with vaguely defined boundaries, but a powerful personality and image.
The secret of the Sugababes' success, if there is one, involves a formula based on such variables as luck, talent, timing, personality, management, image, production and, in particular, some irresistible hit singles (Freak Like Me, Round Round).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com