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The generic postal survey had the lowest costs per valid survey received (Australian $22.93), followed by the personalised postal survey ($24.75).
The telephone survey produced the highest adjusted response rate (30.2%), followed by the personalised postal survey (10.5%), generic postal survey (7.5%) and then the internet survey (4.7% for the personalised approach and 2.2% for the generic approach).
Five methods of recruitment were used: 1. Personalised postal survey: mail out of a personally addressed introductory letter, together with the explanatory statement for the study, a greywater survey form and a reply paid envelope.
Personalised postal surveys were sent to 5,500 householders, generic postal surveys to 4,000 householders, personalised internet postcards to 10,000 householders, generic internet postcards to 7,000 householders, and personalised letters informing householders they would be called for a telephone interview were sent to 2,060 households.
A total of 794 personalised postal surveys had been sent to suburbs in this SEIFA quintile, resulting in 67 responses (crude response rate 8.4%) from the corresponding postcodes.
As the generic postal surveys were sent to only two suburbs, the potential respondents may not have represented the same spectrum of socioeconomic categories included in the larger target area for the personalised postal survey.
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What's more, the very design of postal advertising can be personalised for each recipient.
While the Postcode Address File a data set of postal delivery points, rather than a data set of individuals or households probably provides more representative coverage of the resident population, the ER allows for individual adults to be sampled independently and for postal survey packs to be personalised with the name of the addressee.
GP survey response rates may improve by using the following strategies: monetary and nonmonetary incentives, larger incentives, upfront monetary incentives, postal surveys, pre-contact with a phonecall from a peer, personalised packages, sending mail on Friday, and using registered mail.
GPs response rates to surveys may improve by using the following strategies: monetary and nonmonetary incentives, larger incentives, upfront monetary incentives, postal surveys, pre-contact with a phonecall from a peer colleague, personalised packages, sending mail on Friday, and using registered mail.
Frequently, they are personalised.
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