UK, 26th October — HTC, a global leader in mobile design and innovation, today announced Best Deals, a new service that delivers personalised money-saving deals direct to your HTC smartphone.
Once the customer has uploaded their data, the tool will look at all the accounts on the market and present the individual with a personalised table showing how much money they could save by moving to another bank or building society account.
You have to think what are you actually getting - I can't think of any worse value for money than a personalised number plate".
But as the above examples illustrate, the digital revolution also offers an opportunity: to provide care in different ways from the past; more responsive and more personalised while also saving time and money.
The study will be music to the ears of social media firms keen to make more money from customers via personalised marketing.
"It's a money-spinner," says Adam Griffiths, personalised registrations manager at the DVLA, "though we did see a drop in sales from 2007-9, partly because of the crash.
Never buy from vendors who do not offer money-back guarantees and personalised attention.
Cashback sites such as Quidco.com and TopCashBack.co.uk flip this on its head: they provide personalised referral links, collect the commission, then pay the money back to you.
Immediately, users receive a personalised M-Changa account number and can start accepting mobile money and credit card donations to their fundraiser.
"Our money management app will offer our customers a more personalised approach to managing their money," adds the spokesperson.
The focus is firmly on personalised last-minute recommendations for time-strapped folk — so it's putting money into what he calls its "secret sauce," aka its personalisation and recommendation engines.
