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So really YPlan is acting as a personalised filter to flag up cool stuff so its users don't have to go looking for it.
What it needed perhaps was a financial backer who shared its vision of a mobile world where we would need a personalised filter – something curation apps for Twitter and Facebook are only just now emerging.
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Users can also personalise the filters to block access to sex-education sites and search engines.
Content-based filtering can be deployed for personalised information dissemination on the web, but this is a possibility that has been largely ignored.
On social media, this "filter bubble" plays out via the personalised news feed.
That frees users from the filter bubble – the fear that, as search results are increasingly personalised, they are less likely to be presented with information that challenges their existing ideas.
Frequently, they are personalised.
Many offer personalised homepages.
"It has got personalised.
Conditionality will be personalised.
Life is becoming more personalised.
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