Explain how personalisation drives your work.
Our live discussion on personalisation looked at personalised care approaches in social work and how they are being implemented across the country.
Norman Lamb, care minister, says it "chimes very well with our work to encourage personalisation and ensure that services deliver the outcomes service users want and treat them with respect and dignity".
That said, suggested areas where applying startups can bring value to Asos include: helping customers navigate its catologue of 80,000 products; new ways of thinking about search; tech to power outfit or style recommendations and personalisation; helping Asos' product taxonomy work harder; making content shoppable; big data and NLP; and retail logistics and last-mile delivery.
Over the last two years, we have won five national awards; most recently the Patient Experience Network national award in the personalisation of care category for our work in stroke prevention in Durham Dales Easington & Sedgefield CCG.
We're working with Helen Sanderson, a personalisation expert, to introduce it for the first time into a hospital setting.
A toxic mix of cuts and muddled thinking about personalisation has led some to suggest that social work is an optional extra in adult social care.
I've been drawing together the organisation's work on implementing the government's personalisation agenda, and preparing a report summarising what it has done to offer a personalised service.
Mulgan proudly claims that Demos has played a key in pushing a whole range of issues and ideas on to the national agenda, including "social exclusion, welfare-to-work, joined-up government, work-life flexibility, a strategy for our cities, personalisation in health and education".
Indeed, I'd be very surprised if Amazon is not working on ways of productising its own personalisation tech in a way that is not intrinsically linked to its own marketplace (because some will never want to sell there, and because personalisation can be used for so much more than just e-commerce).
