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Last autumn, in his first major speech since becoming director general, Hall said he wanted more personalisation on iPlayer, including "personalised collections of content".
And, according to Piers North, strategy director at Yahoo UK, the greatest opportunity for marketers today lies in managing personalisation on mobile devices.
The committee says that while it is sympathetic to greater personalisation, it believes the government needs to be clear-sighted about the likely impact of personalisation on total demand for social care, and therefore on social care budgets.
The NAO sought to test personalisation on four key claims: that it fosters a greater variety of services for people to choose; that it aligns services more closely to the outcomes people want for themselves; that it builds on people's capabilities; and that it enables people to have greater control over their care and support.
Another analysis of 17 comparisons involving the general public in the US found a modest benefit of personalisation on mail survey response rates with greater effects apparent in rural areas [ 23].
We applied the concept of personalisation on the application of self-management interventions and hypothesised that self-management counselling and support can be more successful if a personalised approach is used.
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The director general, Tony Hall, was talking publicly last autumn about treating audiences "like owners, not just as licence fee payers" and about "my BBC" and "our BBC" rather than "the BBC", in a development linked to greater personalisation of the iPlayer on-demand service.
In 2013, the BBC will focus on personalisation of services.
Such a system could potentially allow personalisation of treatment on the basis of individual vascular-metabolic response.
July 2015: Amendment for the personalisation of newsletters based on browsing history on theguardian.com October 2015: Removal of references to Safe Harbor Privacy Framework.
Plan Ceibal consolidates its philosophy of "learning by doing", and improvements are made in the process of the personalisation of education based on analytics and future studies, among other methodological approaches to making decisions concerning the public policy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com