The source also dismissed the personalisation of the row.
This personalisation of British politics cuts both ways.
Whereas the 1990s had been about "the personalisation of technology", this decade was about the personalisation of the brain - what some enthusiasts have begun to call "mind hacking".
Such personalisation of pressure may be unfair but it carries a certain perspective.
It underpins my own research ideas in personalisation of health treatments and early diagnosis of disease.
Peter Beresford: There is no dispute that personalisation of social care is an important objective.
There are two pivotal and powerful drivers towards personalisation of the internet.
Across the homelessness sector, the personalisation of services is in the early stage.
The Osborne reforms are the privatisation and personalisation of massive risk with huge unknowns.
The personalisation of international politics has come back to hit him like a boomerang.
Both are interesting approaches to personalisation of communications and greater segmentation of messages.
