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The second column indicates the person's personal norm regarding the 'seriousness' of incidents.
In conjunction with consumers' subjective and personal norm, this in turn determines AFV adoption behavior.
Determinants that considerably influence WTP are personal norm, climate change scepticism, agreement with the German Renewable Energy Law and individualistic cognition.
A hypothetical model was developed in the first instance by incorporating additional variables (knowledge and personal norm) into the classic theory of planned behavior (TPB) model.
Together with a medium personal norm (value 0.5 on a [0,1] scale), this leads to the belief that there is an emergency (at time point 2).
Sense of obligation or moral obligation, referring to individuals' perceived responsibility to behave environmentally (Sanchez 2010), is considered as a personal norm.
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The concept of personal norms has also been proposed as an addition to the normative component of the TPB (e.g., [ 15]).
Secondary outcomes are the participants' attitudes toward sun protection, perceptions of normative support for sun protection (i.e. subjective norms, group norms, personal norms and image norms) and perceptions of control/self-efficacy toward sun protection.
Secondary outcome variables will assess the intervention's effectiveness in improving participants' attitudes toward sun protection; participants' perceptions of normative support for sun protection (i.e. subjective norms, group norms, personal norms and image norms); and participants' perceptions of control/self-efficacy toward sun protection (PBC).
Perceived ease of use is affected by personal norms and perceived control beliefs.
Meanwhile, they exhibited weak social and personal norms to choose such cars.
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