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The conventional thinking was: the Democrats would tear each other apart while Senator John McCain built up his personal equity.
"It's my personal equity in the bank, my personal reputation in a community I've lived in most of my life.
He immediately saw the potential of the personal equity plans, the predecessors to individual savings accounts, when they were introduced in 1987.
In addition, they can invest £6,000 a year in share schemes called personal equity plans (PEPs), free of income tax and capital-gains tax.
His personal equity investment in Arcadia was £9.2m, for which three years later he was able to reap a 130-fold return of £1.2bn.
Complaints to the investment ombudsman jumped by one third last year, with poor administration of personal equity plans forming the bulk of investors' gripes.
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Yet it was just a gut feeling that led him to cash out not only 95percentt of his personal equities, but also those of his firm in April 2007.
CitiFinancial will also be split into two parts, one offering personal, home equity and refinancing loans, and the other handling loan modifications and restructuring, Citigroup said.
Cohen testified that in the waning days of the 2016 presidential campaign, Trump instructed Cohen to wire money from his personal home equity line of credit to the woman's attorney so the payment could not be traced back to Trump.
In addition, to reward my investors with a sizable return, building further confidence around my own personal brand equity.
The fund enables CEOs and founders of companies to "use their shares and stock options to become limited partner investors", essentially betting a small percentage of their personal future equity through investing in a wider portfolio than just the startup that they are involved with.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com