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Clothes, hair, nails and lipstick – these bits and pieces of a persona represent some aspect of what Sarah and Hillary have accomplished.
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His very persona represented dignity, respect, intelligence and compassion -all bound together with integrity and kindness.
Alex Magno, a political commentator and occasional speechwriter for the president, argues that her new persona represents a serious attempt to outflank her political rivals.
And Whoopi Goldberg's name — along with aspects of her public and private persona — represented the loopy convergence of New York Jewish humor and black sass.
Coming from the dribbling lips of a man whose whole persona represents the antediluvian aspects of the Antipodes, it seems totally in character.
Yet if Hepburn's screen persona represents an experiment in the modernisation of femininity, its limitations are also writ large - and not just because of its dependence on her youth.
A persona represents a group of target users that share common behavioural characteristics.
For example, Intel has a marketing persona representing the trendy mobile user that it created to represent and speak to millennials.
And yet I have never believed that public persona represented her deeper truth.
Both personae represent a highly artificed femininity, celebrating black beauty by accentuating lips, hair, and breasts with enamels and powders, eye-catching colors, and seductive textures.
The fake leaflet personae represent a surreal contrast to the true impact that benefits sanctions can have on people in austerity Britain.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com