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Part of the success reflects persistent marketing by Unicom's executives and investment bankers.
Yet thanks to persistent marketing, strict quality control and flexibility in ticket pricing (the worst seats can now be had for only $26.50), "Phantom" survived — in fact thrived — when shows with bigger stars and better reviews brought down their curtains.
Since then, the LPGA tour has found itself in a persistent marketing quandary.
Yet, through persistent marketing, marijuana advocates have succeeded in creating just enough myth and confusion about the drug's health "benefits" that has shifted public opinion in some quarters toward legalization.
(And, oddly, in one particularly oxymoronic trend, successful "free or heavily discounted book" sales demand that indie authors pay loads of money upfront for campaigns to promote those "free or cheap" books!) But, frankly, given the "effective marketing = persistent marketing" equation, even the most economical of campaigns will add up.
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Since then there has been persistent market speculation of a merger between the two.
James Grant, publisher of Grant's Interest Rate Observer and a persistent market bear, had a similar take.
But even if you're looking at diminished balances from persistent market volatility, the news isn't all that dour.
In the past week, shares of Spanish-Argentine refiner Repsol and BG Group have both risen on persistent market rumors that the world's largest publicly traded oil company was eyeing an overseas acquisition.
In short, the proof of Microsoft's dominant, persistent market share protected by a substantial barrier to entry, together with Microsoft's failure to rebut that prima facie showing effectively and the additional indicia of monopoly power, have compelled the court to find as fact that Microsoft enjoys monopoly power in the relevant market.
They called on the government to support this aim: "Although we recognise that industry needs to take a lead on delivery, there are some things only government can do to address clear and persistent market failures and create a level playing field.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com