This social movement-like motive suggested another important predictor of a firm's likelihood to certify as a B Corporation: large competitors' persistent use of practices that maximize profits.
If you read TechCrunch you probably know how easy RSS can be, imagine being able to set up different departments in your organization with feeds preselected as key for them – whether it be persistent search for competitors' company names, internal reports or the blogs of topical experts.
The company came to believe that persistent lobbying by its competitors and adversaries, notably the Netscape Communications Corporation, Sun Microsystems and Oracle, had been behind the department's decision.
Sex-determination testing was once obligatory for female athletes at the Olympics because of persistent allegations that some competitors were not really women.
Simpson's caddie, Adam Hayes, speaking to no one in particular, said the wind was not only worse than on Friday or Saturday, when a persistent rain added to the competitors' misery, but was "the worst I've ever seen".
The smaller businesses cannot match the advertised prices of their competitor because they cannot sustain persistent losses in their operating revenues.
Rumors of an iPad Mini introduction in the coming weeks are persistent and Apple would therefore commercialize another competitor for the 7-inch Kindle Fire model.
In 1992, he began championing the Internet service provider America Online for its simplicity, calling it far superior to its competitors, CompuServe and Prodigy; his persistent criticism of Prodigy probably hastened its demise.
Today, Lunchables is a $1bn brand with a persistent image problem - and it's facing a new competitor aimed at health-conscious parents.
Creating an opportunity to displace your competitor is going to require more than one communication, which means you need a patient, persistent, professional pursuit plan to capture mindshare with the contacts within your dream client's company.
