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A PERFUME critic?
It might sound strange, but who other than a perfume critic would want to smell of nothing?
In his review of Dzing!, perfume critic Luca Turin explains that lignin is a polymer that stops trees from drooping, and is chemically related to the molecule vanillin.
Turin is a professional biophysicist and a principal in a company that develops new-smelling molecules; Sanchez is that happy thing, a perfume critic.
T: Style's perfume critic — like the advertising-driven concept for the glossy new real estate magazine — is part of The Times's calculated effort to create new content and publications that will attract additional advertisers.
Chandler Burr, the perfume critic at The Times, reminds me that even perfume's traditional musical conceit — in which clusters of raw materials with names like ozone, neroli and blue musk are called "notes" — explains nothing at all about a scent's artistry or precise chemical composition.
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And by aggressively marketing these perfumes, Americans critics say, French Connection has gone too far.
Perfume, a film that was roundly panned by critics, did nothing for sales of the critically-acclaimed book.
Upon their release, the perfume and the commercial were positively received by critics with Rise's various scents and its feminist inspiration being particularly hailed.
Lauren Cuthbertson, the young star of the Royal Ballet, this week told our dance critic Judith Mackrell that she chooses a signature perfume for each role.
Turin (himself the subject of a captivating 2002 biography called The Emperor of Scent by Chandler Burr) writes about perfume in the kind of way that gets wine critics a bad name.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com