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When Plank talks about Under Armour, he often sounds as if he were selling something more important and less tangible than performance apparel.
This week, he is introducing a collection of performance apparel designed for urban environments, seeking financing through the crowd-funding site Kickstarter.
Last summer and fall, Under Armour Performance Apparel ran a 90-second commercial that it called a MicroMovie to try to make an impact.
TUESDAY, 2 p.m. chat.yahoo.com Chris Arena, the director of performance apparel for the National Basketball Association, will chat about how N.B.A. uniforms are designed and how league clothing influences fashion.
In addition, most of these competitors sell performance apparel in high-tech manufactured fabrics.
With Goodsport, Amazon is taking on Champion and other budget activewear brands with performance apparel for men and women.
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High-performance apparel includes sportswear, protective clothing, and garments, upon which the wearer depends for survival.
High-performance apparel applications can employ engineered commodity fibers or high-performance fibers/filaments to produce required yarn assemblies.
In one reference, this book provides a comprehensive view on high-performance apparel and its performance and applications.
Despite the fact that there have been major advances over the last 70 years with the development of synthetic fibers, high-performance apparel is not a new concept.
Requirements for high-performance apparel differ from everyday apparel and fabric design and garment design are utilized to achieve comfort for these products.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com