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The feasibility of using performance allowances and communications will be evaluated through process evaluation.
Some benefits, such as professional allowances (duty fees, performance allowances), were omitted from the study to save effort.
Most research on trade promotions, including performance allowances, remains theoretical and overly simplified, using simulations and modeling to determine effects [ 27].
In contrast, performance allowances are deals offered (i.e., discounts, rebates, coupons) to retailers with the expectation that retailers pass them through trade deals to consumers [ 27].
An alternative way to reduce consumer costs of healthier foods is through performance allowances (also known as trade promotions or promotion allowances), a standard food industry marketing practice.
Monetary performance allowances were provided as incentives for wholesalers and retailers to stock and discount healthier foods and thereby increase supply and demand.
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Storeowner compliance to the performance allowance strategy was monitored throughout the program through process evaluation.
In exchange for discounts, the pricing group storeowners (Groups 1 & 3) agreed to the terms of the performance allowance: to stock the promoted foods, to provide retail pass-through to customers, and to display communications materials (combined group only).
In addition, a centralised system can also help institute greater transparency and hold managers accountable; tracking recruits' progress and performance, incentives (allowances, training) over time; since all these areas were noted to lack follow-up.
In this study, we test the impact of performance-based allowances on the purchase, stock, display, and sales of healthier foods in wholesale and small retail food stores in low-income areas of Baltimore City.
To our knowledge, no public health intervention trial has employed performance or trade allowances as a pricing strategy to increase healthy food purchases and consumption.
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