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Also, there is more of a shift to performance advertising [i.e., ads where the advertisers pays only if the reader clicks on a link or makes some other action].
Peter Krasniqi joined Tapad, New York, in a new post, vice president and head of performance advertising.
The proposed changes "are designed to raise standards for mutual fund performance advertising so that investors are informed and not misled," the agency said in a statement.
According to Inside Facebook, though, the fastest growing part of the company's market is "performance advertising" - those companies that use ads in Facebook to drive the use of their own products, such as playing a virtual game like Farmville.
Fund companies defend their advertisements by pointing to Securities and Exchange Commission rules that require them to include in their performance advertising their 1-, 5-, and 10-year returns through the end of a fund's most recent quarter.
All told, the company said Weixin helped drive RMB 5.2 billion from performance advertising in the most recent quarter.
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The performance advertised the fact that Barenboim has left the Chicago Symphony in splendid shape.
Zadby leverages the creativity and reach of these producers to create a useful pay-for-performance advertising option for them to add to their arsenal.
Placester automates the placement of ads, creates landing pages, and tracks clicks and phone calls with a proprietary optimization engine that converts CPC and CPM advertising into pay-per-performance advertising that delivers real value to brokers.
Ingenio live-search commerce applications include: Pay Per Call(R), a pay-for-performance advertising service that enables the purchase of live customer phone calls generated through Ingenio Inc's online and mobile search advertising network.
Appia's performance based advertising network is directly integrated into the Appia Developer Program.
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