Today, marketing executives like to regard themselves as super-sophisticated, guiding what they do with endless data, market research and analysis; but they are still working on many of the same principles that Kives perfected half a century ago.
With deft craftsmanship and small thefts from school and dollar stores, he has been perfecting, over half his life, a private shrine to middle-class comfort.
Virginia did not play a perfect half.
Gone are the two bookends that were functional but slightly disturbing, each a perfect half of a dachshund.
The Jets' defense had struggled in the first half, and Ramsey had picked them apart in a nearly perfect half, completing 12 of 13 passes for 156 yards.
Filigno had already been denied once by Karen Bardsley when she met an 11th-minute corner with a perfect half volley that flashed into the corner of Bardsley's goal.
Eleven weeks after nearly dying in the assassination attempt of 1981, he climbed onto the springboard at the Camp David swimming pool and threw a perfect half pike before anybody could protest.
This time, his team played what was nearly a perfect half of football, and the quiet optimism that has simmered around the team seemed to boom in the locker room as players smiled and dressed, certain their belief was fulfilled.
He calls her "Part A" because "Part B", the other, less perfect half of Ida, was identified several years ago and purchased by Burkhard Pohl, a German vet turned collector who placed it in his private museum in Wyoming.
For one perfect half at the Emirates Arsenal produced something sublime, 45 minutes that contained pretty much the full set of Wenger-isms entwined in a relentless performance of sinuous passing football.
