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Using the words "We're not perfect" to begin the ads is a nod to the fact that "people like to be treated with intelligence," Mr. Ungar says, "not, 'I'm here to sell you something today.' " "It's a way of saying, 'We're human,' " he adds, and "a way of saying, 'We're not full of ourselves,' " both messages that are not often heard from religious institutions.
At least some of the discussion derives from the popular notion that there is something sacred about a writer's drafts, the first one especially, and that editors are often lesser, uncomprehending people paid to spoil what was perfect to begin with.
It was an endless game, a quest to improve what was already perfect to begin with.
This extra time is perfect to begin working on yourself because you don't have the stress of a million other things weighing you down.
Similar(54)
It seemed the perfect place to begin.
We were already best friends, so it was the perfect way to begin a relationship".
Madikwe turned out to be the perfect place to begin our 'slow safari' adventure.
The perfect place to begin was in the wide-open spaces of the United States.
And we linger together in our pajamas -- a perfect way to begin the day.
It's the perfect moment to begin meditating and to arbitrate talks between the stomach and the limbic system.
Muizenberg, with its surfy vibe, golden sandy beach, long, gentle waves and mountain backdrop is a perfect spot to begin.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com