We need people's perceptions to change".
But there is still time for public perceptions to change — in either direction.
We are herd thinkers and conform our perceptions to fit in with the group.
"We're trying to challenge people's perceptions, to show them that Japan doesn't just do sushi," he says.
And while G.M. has been making significant advances in quality, it takes years for consumer perceptions to catch up.
"Numbers don't lie," she added, arguing that the border region, despite perceptions to the contrary, was more secure than ever.
"The Taste of Blue" is about a teenage girl with synesthesia, the rare brain condition that causes sensory perceptions to be confused.
Plato's "cave" metaphor compares our knowledge of the truth to that of slaves watching shadows thrown on a stone wall, each believing their perceptions to be real.
This reaction to reform demonstrates the scale of the challenge ahead in terms of changing attitudes and perceptions to new models of care.
Good comedy has the power to shift perceptions, to offer release in times of trouble and to shed light on unexpected ideas or viewpoints.
All this would be effective enough, but Morgan raises the stakes by bringing an equally acute set of perceptions to his accounts of modern times.
