Sentence examples for perceptions of its brand from inspiring English sources

Yet Cadbury went ahead, and was rewarded with millions of online views, better perceptions of its brand and higher sales.

Importantly, Sky has gone beyond counting student numbers to understand the real impact on participants, and how this affects customers' perceptions of its brand.

Now that Best Buy stands alone, it is taking consumer perception of its brand and using it to increase its offerings of private-label electronics.

Perhaps no company in the world has the perception of its brand being tied to one person more than Tesla Inc. (Tesla) and its CEO and now former chairman of the board, Elon Musk.

Mr. Saillard, Ms. de la Fressange said, was not afraid to challenge the company's own perception of its brand, and in the end, both she and Mr. Frisoni discovered a sense of lightness they had not seen before.

Analysts, however, warned that Sainsbury's risked damaging the perception of its brand with shoppers, who might question why they should pay more in the company's supermarkets for similar or even the same fresh produce or branded goods on sale in its Netto stores.

He continued, "As we have long followed Kate Spade, we have a deep knowledge of its brand perception and customer demographics.

Thus, recognizing the two different modes of approaches to sustainability taken by fast fashion brands and sustainably produced fashion brands ("sustainable fashion brands" hereafter), it is argued that consumers' perceptions of brand sustainability may be more strongly linked to their positive brand relationships for sustainable fashion brands than for fast fashion brands.

Involvement has been found as an antecedent, for example, a variable influencing knowledge and evaluative criteria (Lee and Park 2006a) and having a positive effect on perception of brand status and brand attitude (O'Cass and Choy 2008).

"A few people in the media often have a big influence on perceptions of a brand," she says.

One is to reshape public perceptions of a brand, and another is to guide designers in shaping the evolution of a brand's vehicles.