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Among males, the difference between the branded and both plain conditions was significant for perceptions of appeal.
The overall study examined the influence of tobacco package shape and size and product configuration on consumer perceptions of appeal and health risks for cigarettes and smokeless tobacco products (Bansal-Travers et al., unpublished).
More specifically, the aim was to examine the impact of colour variations, imagery and brand descriptors on perceptions of appeal, taste, health risks and ease of quitting, the effect of removing these elements (ie, plain packaging) on the same variables, and individual differences in perceptions of packaging.
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We also find that the perception of appeal by players of a video game in the context of this study can be predicted from a linear combination of the same players' perceptions of hedonic attributes and usability.
Finally, we can also surmise that the time a player has spent on a game does not significantly change the player's perception of appeal of the game, as both game played and type of game do not significantly contribute to the linear model produced by the multiple correlation (see the β column in Figure 4).
Specifically, this study examined the effect of color variations, imagery, and brand descriptors, as well as the removal of these elements (i.e., plain packaging) on perceptions of brand appeal, taste, health risk, smoothness, and smoker attributes.
Both, moreover, offer thoroughly teleological accounts of perception, which appeal to the plan of the "Author of our nature".
There are clearly differences here, and thinking through such differences enables one to appreciate just how crude some of the arguments are for theories of perception that appeal to 'sense-data'.
Efforts to appeal to perceptions of global tastes have produced rivers of standard-issue wines, as bland as computer-generated car names.
The current study examined how tobacco packaging influences brand appeal and perceptions of health risk among young women in Brazil.
14 15 Outcome measures are also highly varied including cognitive measures such as pack appeal and perceptions of users, 7 8 14 naturalistic experiments where smokers replace branded packs with standardised packs in everyday settings, 9 16 17 quasi-experiments including pack choice 18 and scientific experiments including eye movement measurement.
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