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You may rely heavily on data and analysis (logos) to make a point and in so doing create a perception of expertise and authority on a topic (ethos).
In other words, creating the perception of expertise through overt displays of wealth is one of the best ways to get people to follow you blindly.
We see then that the perception of expertise and the trust of communities are exceptionally complex, even in relationship to a single issue.
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In the past, it has not just been perceptions of expertise that caused the agencies' opinions to seem important.
Starting those conversations nonverbally allows participants to move beyond language barriers, perceptions of expertise, and their own cognitive blocks.
Within that differentiation, perceptions of expertise and power are embedded.
Another factor that potentially influences career choice is student perception of clinician expertise.
Consistent with the hypotheses of this study, it was shown that the use of specialist virtual agents (as compared to a generalist virtual agent) enhanced perceptions of agent expertise, information credibility, website trust (ability, benevolence, integrity), and purchase intention.
[2] Carl L. Palmer and Rolfe D. Peterson, "Halo Effects and the Attractiveness Premium in Perceptions of Political Expertise," American Politics Research Vol. 44, No. 2 (2016): 353-382 (356).
As a result, BHU physicians' information-seeking behavior tended to be driven by perceptions of clinical expertise rather than hierarchical positioning or seniority.
Factors affecting the decision to select delivery care attendant and place of delivery were divided into five main groups: economic and pragmatic, trust and tradition, perceived need, access to services and community members' perceptions of providers' expertise.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com