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There was no significant main effect of gender of voter on perception of dominance (p>0.05).
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Perceptions of dominance may contribute to a man's attraction in the clothes he wears, for instance, but it could potentially backfire.
The importance of an expanded posture to perceptions of dominance is well established [18], [35].
Perceptions of dominance may also be affected by a variety of factors for which the studies described here attempted to control.
However, to date no research has assessed whether human nonverbal dominance cues serve a purpose parallel to that of non-human animals' dominance cues: to alter perceptions of dominance by creating the appearance of changes in size.
The results of a Sobel test indicated that perceptions of size significantly mediated the relationship between the presence of status-relevant posture cues and perceptions of dominance, t = 3.32, p<.001.
Acoustic parameters and verbal content explained 20 50% of the variance in perceptions of dominance and attractiveness.
Separate, parallel analyses are performed to assess the effects of each of these six variables on male perceptions of dominance and female perceptions of attractiveness.
In addition, experimentally lowering F0 increases perceptions of dominance (Jones et al. 2010; Puts et al. 2007; Wolff and Puts 2010).
Low mean fundamental frequency (F0) in men's voices has been found to positively influence perceptions of dominance by men and attractiveness by women using standardized speech.
More confident individuals speak with greater intensity (Kimble and Seidel 1991), and high intensity is associated with perceptions of dominance (Aronovitch 1976; Scherer et al. 1973).
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