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There seems to be a perception today in the UK that all that is needed to fix the poor perception of banks is to offer better service through the branch and telephone.
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He said that the public perception of banking, and some other areas of finance, was that the industry was still focused too much on "greed is good".
Dubai is at the junction of Asia, Europe and Africa, and with a global movement of funds and public perception of bank secrecy, it becomes very attractive for money launderers".
However, one person's perception of banking secrecy is another person's legitimate right to data protection, so a balance needs to be struck.
Still, he said, the public perception of banking was not a factor when he accepted the job that he calls "the reason I came to business school," in the bank's mergers and acquisitions division.
If only one foreign bank pulls the rug from under one local subsidiary, leaving depositors stranded, it will cloud perceptions of banks' reliability across the region.
There seems to be no way to turn Libor into a legitimate rate, given the way market perceptions of banks have changed.
Market perceptions of bank creditworthiness undermined by concerns about sovereigns whose debt banks hold.
And it's that perception of big banks as remote and indifferent that may have influenced so many people to move their money into community banks and credit unions on Bank Transfer Day, an event this past fall that was loosely affiliated with the anti-big-bank Occupy Wall Street movement.
"The public perception of how banks are going forward will be shaped by governance, how we deal with legacy issues, how remuneration systems evolve".
The affair follows a series of scandals, including the fixing of benchmark interest rate Libor, that have severely damaged the public's perception of the banking industry.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com