And in recent years, some brokers have been chipping away at that set-in-stone perception -- advertising their willingness to negotiate commissions or even to offer flat-rate fees -- despite the fierce and often carefully reasoned resistance of their peers.
Using functional magnetic resonance imaging (fMRI), this study aimed at investigating the neural mechanisms associated with human and non-human sounds' perception in advertising.
In a statement that echoed the comments of other companies, ConAgra said on Thursday that "we are firmly committed to diversity, and we would like to prevent the potential perception that advertising during this program was an endorsement of the viewpoints shared".
"I've really focused on helping to change the media perception in advertising, and getting these kids out there and in front of the general public.
It also shifted perceptions of advertising, showing that it could be a force for social change.
This time, however, the federation -- which represents marketers, agencies and media companies -- wants to focus on reshaping perceptions about advertising.
The survey, to be presented tomorrow at the opening general session of the conference, shows that the effectiveness of campaigns that agencies produce for marketers is deteriorating, said J. Walker Smith, president at Yankelovich, because "negative perceptions about advertising have substantially increased".
Though few of them have established business models, their rapid user growth and perceptions of advertising potential have aroused intense investor interest over the past year or so.
Besides traditional inappropriate perceptions, the advertising and ready availability of infant formula could be factors in the early introduction of additional foods to some infants.
The planning document is emblazoned with the logo of Strategic Perception, the political advertising firm of Mr. Davis, the colorful Republican operative who last worked on the Republican presidential campaign of former Gov. Jon M. Huntsman of Utah.
I also probed marketers' views about what it takes to win a pitch, and what is their perception of the advertising holding companies.
